Wednesday, August 1, 2012

"Customers Who Viewed This Item Also Viewed"

As I ponder over the issue of rewriting my book's description, I decided it was time to review my links.  See what kind of action the text has been having.  First off, the free 5 day KDP Select advertising as definitely come to a close.  How can I tell?  The views of the text came to a complete halt.  At the very end, the number was 62.  The problem is that Amazon doesn't tell me if this is 62 different downloads or 62 times one or two people accessed the file.  Maybe it was just someone reading a chapter at a time.  We don't know.  Obviously, there were no sales during this time period.

Next up, I decided to go back to the actual page for Amazon.  It is still free for Prime members, but Kindle members must pay $9.99 (they can also simply order the book for $9.99).  I am tempted to drop the Kindle price, but this is legal information.  If it were a simple short story, I would totally offer it for $.99, but this is something different.  I think.  Am I wrong?

Finally, as I scrolled the page, I noticed the "Customers Who Viewed This Item Also Viewed" list.  I found this to be very informative.  Here is the screen image:

I don't know if you can see this, but it appears we are 1) definitely dealing with a woman and 2) a woman who is short on funds and 3) a woman who is seeking order in her life.  We have Feng Shui, managing money, and exercise/diet books.

My marketing sense tells me I should communicate the "order" this text will provide the reader.  Maybe something like, "Coupling with the one you love is a special time in both of your lives, but finding yourself and order in this matrimony is especially important for your overall well-being..."  I am not sure what I will ultimately prepare, but at least this feature provides a window into who my audience is and what they are looking for.

They are definitely looking for something in the price range of $2.99...Hmmmm....

On another note, my parents sold one book at their store!!!  Woohoo!  It is the little things in life.

Have a great day,
Camille

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